By 1990, the major suppliers of mid-priced turntables had all but disappeared. The few remaining turntable manufactures had turned their backs on the entry and mid-level price points and instead concentrated on the "cost-no-object", high-end audiophile-oriented product. What was the audiophile of modest means who either preferred an analog to digital or owned a cherished record collection to do? Heintz identified the market void that was created with the disappearance of so many "turntable classics" and set forth with the development of an entire line of quality, low-cost turntables.

By early spring 1990, a chance meeting led Heinz to identify a Czech Republic based audio factory. Ironically, this factory had once specialized in the manufacturing of turntables! In a dusty corner of the factory Heinz found a basic belt-drive manual turntable and the rest, as they say, is history.